After the first introduction phase of the project, we implemented a policy of regular contact with each establishment, adding extra value to managers, which allowed them for a better management and get to know the current news and trends in the market.
In addition, we achieved a significant management cost reduction, using a contact channel that optimized working times, eliminating journey times and associated costs, as well as allowing an increase in the frequency.
We build a turn-key project to manage the data from each channel, and provide a personal advisor for each distribution Point in order to perform in a proactive and consistent manner: an element of added value in case of doubts, questions or opportunities.
What did we achieve?
3 years of project.
Regular management of a portfolio of more than 2,400 Points.
Altadis has increased and maintained its invoicing levels per Point.
Altadis has significantly reduced the management costs per Point, whilst increasing contact frequency.