Altadis Imperial Tobacco Spain
We are ALTADIS’ sales partner, focused on improving efficiency of POS management, optimizing results and reducing management costs per establishment.
2400
Points of Sale
100
% of Sales with Quality Control
3
Project Years
Participating areas
Point of Sale
Remote Sales
Point of Sale / Remote Sales
Present in
Spain
The challenge
In 2014, ALTADIS carried out a full review of its sales distribution strategy and identified areas where their sales policy was not totally efficient.
Increase profitability
Altadis selected Salesland as the ideal partner to increase profitability of low end segments, reducing the dependency of traditional face-to-face POS management.
This is what we did
We implemented a combination of management roles at the POS to ensure the optimization of the Tobacco Shops Channel, via a comprehensive remote team.
- We increased contact frequency with the establishments. We created personal relationships between managers and distribution supervisors, and added value during sales contacts.
- After the first introduction phase of the project, we implemented a policy of regular contact with each establishment, adding extra value to managers, which allowed them for a better management and get to know the current news and trends in the market.
- In addition, we achieved a significant management cost reduction, using a contact channel that optimized working times, eliminating journey times and associated costs, as well as allowing an increase in the frequency.
- We build a turn-key project to manage the data from each channel, and provide a personal advisor for each distribution Point in order to perform in a proactive and consistent manner: an element of added value in case of doubts, questions or opportunities.
What did we achieve?
3 years of project.
Regular management of a portfolio of more than 2,400 Points.
And Altadis?
Altadis has increased and maintained its invoicing levels per Point.
Altadis has significantly reduced the management costs per Point, whilst increasing contact frequency.
This is Salesland!
