We are the sales partner of GAMERS since its launch, helping to make them leaders in the videogames sector in Mexico.

Years of challenges

Participating areas

Point of Sale

Point of Sale

Present in


The challenge

GAMERS needed assistance in launching its brand in Mexico via a 3-year pilot project.

  • Lead shops

    Gamers wanted to become the market leader in videogames in Walmart stores.

  • Adapt to the market

    We knew that it was crucial to design a commercial strategy at the POS that responded to the needs of the Mexican market.

This is what we did

Leveraging our experience, we designed an ad hoc POS strategy: recruited and trained teams, implemented information systems and managed the business from beginning to end.

  • Experts in videogames and multiplatform as well as sales techniques, in order to guarantee the project’s success. In addition, we created workgroups to coordinate and manage the whole process.
  • We took care of  the selection of spaces and all the necessary permits, merchandising and all the product launch campaigns.
  • An online report to measure sales and visibility of each campaign in every POS.

What did we achieve?

  • 2 years working with Gamers.

  • An innovative project covering 25 POS and expanding

And Gamers?

  • Gamers has obtained an outstanding position in a highly competitive market.

  • Gamers has the best brand image: brand advocates that are gamers to the core, as well as sales and customer service lovers.

This is Salesland!