Salesland
Loreal

l´oreal

We are L’Oréal’s sales partners, helping them meet their sales objectives in Peru.

2
Years working together
75
Salespeople
7
Cities

Participating areas

Point of Sale

Point of Sale

Present in

Peru

The challenge

L’ORÉAL needed a partner to grow the Maybelline brand via kiosks at POS.


  • National coverage

    L’Oréal wanted to boost its presence in the region with a national project for its Maybellinebrand. This campaign was to provide insight into other lines of business such as La Roche Posay and Lancôme.

  • Comprehensive management

    We took charge of the project, managing it until completion: from the sales assessment to the administration of goods receipts and orders.

This is what we did

A sales plan with its trademark identity, in which the Point of Sale and advice given to customers are core principals.


  • We selected and prepared salespeople who were experts in beauty and make-up skills, in order to demonstrate the attributes of Maybelline products and close the sale. In addition, we created a back-office structure and a team of supervisors to control all of the processes.
  • We created tailor-made processes in order to supervise the purchasing and sales of goods, inventory, cash controls, audits, etc. We took charge of all of the processes for the opening of each POS, as well as the day-to-day business of the Pop-up Maybelline kiosks.
  • An online report to measure in real-time sales and visibility of each campaign, in each POS.

What did we achieve?


  • During the first year of the project, we exceeded sales target by 50%.

  • A truly successful project that grew by 20% each year and now has 24 kiosks operating at a national level.• A truly successful project that grew by 20% each year and now has 24 kiosks operating at a national level.

And L´Oréal?


  • L’Oréal has a stand-out position in an extremely competitive market, with an exceptional presence in Lima and in 6 provinces of Peru.

  • L’Oréal has the best brand image: a team of 70 beauty advisors who, every day, show consumers the benefits of the products Maybelline, La Roche Posay and Lancôme.

This is Salesland!

LOreal
ARACNE