Salesland
Microsoft

Microsoft

We are the official partner of Microsoft in Trade Marketing. We are in charge of the training of its Salesforce in Latin America.

6
Years working together
250
Salespeople
5
Countries and 15 cities

Participating areas

Point of Sale

Point of Sale

Present in

Spain / Peru / Colombia / Chile / Mexico

The challenge

Microsoft wanted to accelerate sales of its hardware and software products at the Point of Sale and manage B2B sales in Latin America.


  • Expansion

    Microsoft called us to boost its growth in Latin America. The two factors that swung in our favor were our multinational approach and our vast experience in sales.

  • Standardization of processes

    We wanted to standardize procedures in all countries, and achieve a homogeneous feedback of information and implementation of the product in all markets.

This is what we did

We developed a comprehensive, turn-key project based on two main pillars: Teams at Point of sale and B2B, as well as our real-time reporting system.


We selected and trained all the teams at the Point of Sale:

  • Delegates and managers at POS, who oversee negotiations and manage processes within each establishment.
  • Sales promoters, with broad training both in sales techniques and Microsoft products in order to close the sale.
  • Merchandisers, responsible for providing and managing visibility.
  • Product demonstrators with an extremely high level of training in each product and capable of explaining all of the characteristics and functionalities of the product.

 

We created a network of B2B vendors, entrusted with listening to the needs of companies in order to offer solutions with Microsoft products.

  • With our information management system, ARACNE, we created tailor-made real-time reports covering productivity, photographic material showing product visibility and incidents per center.

What did we achieve?


  • More than 6 years as official partner of Microsoft in Latin America.

  • Integrating and coordinating the project across 5 countries.

And Microsoft?


  • Microsoft can rely on expert sales and marketing teams, trained in online reporting tools to design tailor-made reports for each business line and country.

  • Microsoft has the best Salesforce at the POS, trained in-house in soft skills and customer experience.

This is Salesland!

Microsoft
Microsoft